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Events & Venues

SP+ Gameday's premier event operations makes every moment matter from the guest's door to the venue's door.

What sets SP+ GAMEDAY apart is our unwavering commitment to delivering exceptional results tailored to the unique needs of each event or venue. We combine proven planning and tactics with scalable services that can be tailored to events and venues of all sizes, whether operating year-round or on an event-specific basis. Our systems, operating strategies, and technologies reduce traffic congestion, carbon emissions, and attendee stress while increasing venue revenues — a win-win outcome for everyone involved.

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SP+ GAMEDAY has provided transportation management services for over 180 of the world’s most complex events.
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Technology Driven

SP+ GAMEDAY uses cutting-edge technology to gather, organize, and analyze critical data quickly and accurately to enhance parking and transportation event operations.

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Comprehensive Approach

Through strategic partnerships with local agencies, we create meticulous plans specific to your event’s or venue’s needs to ensure seamless operations from start to finish.

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Extraordinary Guest Experience

We specialize in transforming ordinary events into extraordinary experiences. With our extensive industry knowledge and expertise,  we create a seamless traffic flow and manage every facet of event transportation. The result is an extraordinary experience your guests won’t forget.

SP+ GAMEDAY offers a custom array of venue transportation and parking solutions.

Logistics and planning are key to a successful guest experience. Our services in this area include transportation, parking, logistical planning, and implementation. We can also develop cost saving strategies.

Our Transportation Logistics & Master Planning menu includes the following areas:

  • Consulting Services
  • Travel Demand Management
  • Venue Transportation Planning
  • Systems Planning
  • Bus Shuttle Operations
  • Parking Operations
  • Pedestrian Flow Management
  • Traffic Management
  • Online Booking for Parking and Transportation
  • Wayfinding Planning and Implementation
  • Mobility Operations
  • Airport Coordination
  • Sustainability Planning

SP+ GAMEDAY elevates your event parking and brings you peace of mind. Our team uses their extensive experience in the event and venue sector to engineer a comprehensive event-day plan that takes every nuance into account. From planning to operations, we use state-of-the art technology and data-driven insights to ensure you have a seamless operation from start to finish.

With a proven track record of successfully managing transportation at  some of the largest and most complex events worldwide, SP+ GAMEDAY has a reputation for delivering extraordinary results. Our team of experts are meticulous in their planning and managing events of all scales. From detailed logistics to seamless transportation plans, we leave nothing to chance when it comes to supporting  your event’s success.

Our management services include:

  • Procurement management
  • Fleet management
  • Routing and dispatch operations
  • Stakeholder and public transportation integration
  • Staff and driver requirements, training, and management

Access to iconic events and venues isn’t guaranteed. SP+ Gameday ensures every moment matters for all attendees by easily incorporating mobility solutions into your overall event strategy and operations.

We have extensive experience designing and implementing Americans with Disabilities Act (ADA) accessibility programs for events such as the NFL Super Bowl, NFL Draft, and Kentucky Derby. Accessibility programs are generally customized for a specific venue and/or event and focused on mobility services. In instances where other accessibility services are needed, we typically partner with the venue’s guest services team to support services for those with hearing, visual or speech impairments.

Programs may include 

  • ADA accessible transportation
  • ADA parking
  • Mobility services, including wheelchairs, golf carts, escorts, dispatch and call center operations

By harnessing cutting-edge technology, we strategically implement innovative solutions that not only alleviate traffic congestion and lower carbon emissions, but also significantly enhance your attendees’ overall experience. Our approach is geared towards optimizing parking and transportation, all within the constraints of your budget. This ensures exceptional results without compromising financial boundaries.

SP+ GAMEDAY has provided transportation management services for the world’s most complex events and venues:


  • Super Bowl XXXIII – LVIII (1999 – Present)
  • College Football Playoffs (2014 – Present)
  • Austin City Limits (2022 – Present)
  • Two Step Inn (2023 – Present)
  • Railbird (2023 – Present)
  • World Rowing Championships 2017
  • NBA All-Star Game (2016 – 2019)
  • NCAA Men’s Final Four (2011 – 2016)
  • NCAA Women’s Final Four (2011 – 2016)
  • Daytona 500 (2004 – 2019)
  • City of Glendale, AZ; University of Phoenix Stadium (2006-2018)

SP+ GAMEDAY Larger Venues


  • FedExField
  • M&T Bank Stadium
  • Soldier Field
  • Hollywood Park/SoFi Stadium


  • Coors Field
  • Dodger Stadium
  • Talen Energy Stadium
  • United Center
  • Wells Fargo Center
  • T Mobile Arena


  • Georgia World Congress Center
  • McCormick Place Convention Center

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View our schedule of upcoming hiring events happening in cities across the US

Proven planning and tactics with scalable services.

We utilize cutting-edge technology and a comprehensive approach to deliver an extraordinary guest experience that sets us apart.

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